Social Media Posts
This collection showcases a range of Instagram posts and Stories I designed for Fresh Clean Threads, covering color drops, sale announcements, and holiday promotions. Each piece was crafted to maintain brand consistency while capturing attention across both the feed and vertical story format. From bold product features to timely seasonal content, these designs helped drive engagement and keep our Instagram audience connected and excited about upcoming launches.
May Threadbox
Each month, I design the social media content for ThreadBox, Fresh Clean Threads’ subscription service. These posts highlight the monthly picks, build excitement, and reinforce the value of the membership. My goal is to keep the visuals fresh and on-brand while encouraging consistent engagement from subscribers.
Luck of the Stylish
This festive promo, titled Luck of the Stylish, showcased a variety of green items from Fresh Clean Threads in celebration of St. Patrick’s Day. I designed the post using a clean layout that let the seasonal color palette take center stage. The goal was to highlight our green styles in a fun, eye-catching way that felt festive without straying from the brand's aesthetic.
Just for fun
This section features two playful posts where I had more creative freedom outside of our usual campaign structure. One was a home screen mockup styled like a text message thread to promote a sale in a fun, unexpected way. The other was an April Fools’ post that let us show off the brand’s humorous side while still keeping the design polished and on-brand.
Performance vs. Stratusoft
I created this post to educate our audience on the key differences between our Performance tees and original Stratusoft tees. The design focused on clear, side-by-side comparisons of fabric, fit, and use case to help customers choose the best option for their lifestyle. It balanced clean visuals with informative content to boost product clarity and drive confident purchasing decisions.
Valentines Day
For Valentine’s Day, I designed a post centered around couples, highlighting matching and complementary pieces from Fresh Clean Threads. The visuals focused on connection, comfort, and shared style, creating a warm and relatable vibe. This campaign aimed to position our products as thoughtful gifts and stylish choices for celebrating together.
Happy Thanksgiving
For Thanksgiving, I created a branded post that leaned into Fresh Clean Threads’ core color palette rather than traditional holiday tones. The design kept things simple and clean, using subtle nods to the season while staying visually consistent with the rest of our feed. It offered a moment of appreciation for our community without disrupting the brand’s overall aesthetic.
