The purpose of this project was to create a whole brand identity for a cafe location based on a randomly assigned music genre. Along with the music genre, a typeface was assigned and the task was to use the font as a backbone for a custom typeface. I was assigned Ska music and the typeface Sabon which led to an interesting challenge of having a clean serif font and changing it to a playful and rowdy font to match the vibe that Ska gives off.