Meta Advertisements
These static ad designs were created for a range of Meta advertising campaigns, including Black Friday/Cyber Monday, holiday promotions, and product launches. Each piece was crafted to align with Fresh Clean Threads’ brand identity while optimizing for performance across Facebook and Instagram. I focused on clear hierarchy, mobile-first layouts, and strong calls to action to support both engagement and conversion goals.
Black Friday
For the Black Friday campaign—one of the most critical sales events of the year, I designed over 48 unique ad variations in a short time span. These included static images optimized for Meta platforms, each tailored for different audiences, placements, and offers. The goal was to maximize impact through variety while maintaining brand consistency, helping drive visibility and conversions during the company’s highest-traffic shopping period.
New Drop: Short Sizing
These ads were created to promote the launch of Fresh Clean Threads’ new short sizing tees—an offering developed in direct response to customer feedback. With demand growing and the market largely untapped, I crafted visuals and messaging that emphasized fit, comfort, and inclusivity. The campaign aimed to connect with a previously underserved audience while reinforcing the brand’s commitment to listening to its community.
Spring Collection
To highlight the launch of Fresh Clean Threads’ 2025 Spring Collection, I designed a series of ads showcasing our new limited-time seasonal colors. The campaign focused on fresh, vibrant visuals that captured the energy of spring and created a sense of urgency around the limited availability. Each design was crafted to align with the brand’s aesthetic while drawing attention to the exclusivity of the drop and encouraging immediate engagement.
Back in Stock: Thermals
This "Back in Stock" campaign for our thermal long sleeves was one of the first ad projects I worked on—and remains one of my favorites. The ads highlighted the product’s return with bold, clean visuals and concise messaging focused on comfort and seasonal relevance. The campaign performed exceptionally well, with strong retention from ad spend to purchase, making it a standout example of effective design and messaging alignment early in my time at Fresh Clean Threads.
