Website Assets
This section showcases a selection of desktop homepage banners I’ve designed for Fresh Clean Threads, a critical component of the site's visual storytelling. These banners were strategically developed to promote key initiatives such as new product launches, seasonal sales, and limited-time offers, ensuring that the most important messages reached customers as they landed on the website. Each banner was carefully designed to be visually striking yet functional, blending bold imagery with clear calls to action that drive conversions. In addition to the desktop banners, I was responsible for creating various other website assets including hero images, promotional graphics, product highlight modules, and seasonal content.
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These assets were all designed with the goal of maintaining a consistent brand identity across the website, while also adapting to the specific needs of each campaign. Collaboration with cross-functional teams, including marketing and e-commerce, was essential in ensuring that these designs aligned with overarching campaign goals and contributed to an enhanced user experience. My work on these assets not only reflects my ability to craft impactful visual design but also my focus on usability and optimizing the customer journey from first interaction to purchase.
